Who are we?
FEM-I is a female founded tech start up committed to making South Africa a safer place by leveraging technology and communities.The company was founded in May 2020 by Caitlin Oelofsen. The purpose behind FEM-I is to build a company that leverages existing technology and communities in an effort to create sustainable, long term solutions to tackle the numerous threats to personal safety that South Africans face daily.
From victims to victors.
The FEM-I solution is the first part of Caitlin’s long-term plan to help South Africa progress socially and economically.
Why are we?
In a society and a world as advanced and developed as ours, it is unacceptable that we still need to be wary of their personal safety whilst in public spaces. FEM-I is on a mission to empower South Africans to be proactive when facing any threat to their personal safety.
To build a safer South Africa leveraging technology and communities.
And Our Solution?
A proactive safety navigation app designed to help users get from destination A to destination B using the safest routes and avoiding areas with high crime rates.
Meet The Team
Feminine Enhanced Modern Inventions in partnership with Skeg Product Development.
Caitlin Oelofsen – Founder of FEM-I
Caitlin is the founder & CEO of FEM-I. Caitlin founded the company in May 2020 and has been passionately working on product development and building a viable business model ever since whilst simultaneously building the FEM-I brand and driving the ongoing conversation around changing the narrative.
Angelique Oelofsen – Social Media & Marketing Manager
Angelique is FEM-I’s social media and marketing manager. Angelique officially joined the FEM-I team in January 2022 and is responsible for designing all of FEM-I’s social media content as well as initiating numerous campaigns for FEM-I in an effort to raise awareness about Gender Based Violence happening in South Africa today.
Danielle Burger – Financial Consultant
Danielle officially joined the FEM-I team in January 2022 on a consultation basis. Danielle assists in managing the financial aspects of the company which includes financial forecasting, building revenue models and budgeting. Danielle is an aspiring CA(SA).
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