Blog

Content written by Caitlin Oelofsen (CEO)

A blog dedicated to

all things WOMEN

Featuring Interviews, Q&A’s and more…

The Current Narrative

The Current Narrative

The Current Narrative I embarked on this journey about one year and six months ago. The truth is that I had no idea what I was in for. My intention was to create a solution that essentially takes the “pressure” off South African women to ensure their own safety. We...

Insecurity

Insecurity

Insecurity   We are all insecure about something, whether it be our looks, personality, skills or simply our place in the world. We might not be insecure all the time but at one point or another you are going to doubt yourself. We all do it from time to time....

Learning to take up space.

Learning to take up space.

Learning to take up space.   Today’s blog won’t appeal to everyone because not everyone struggles with taking up space. I cover this topic quite a lot in FEM-I’s social media content because it is something that I and many other women I know have personally...

Break the cycle.

Break the cycle.

Break the cycle. Today I want to tackle a rather difficult topic. Judging. We all do it. You see someone walk by and their look, behaviour or words don’t fit quite in with your definition of “acceptable” and so you comment, either in your head or out loud to the...

“For A Woman.”

“For A Woman.”

“For a woman.”   I normally go for my run in the morning before I start my day, but Sunday went a little differently. I headed out for a hike in the morning to see some old friends and decided to do my run in the evening. I haven’t been running in Cape Town for...

What it’s like.

What it’s like.

  What it's like   All women have experienced feeling “uncomfortable” in different situations in public spaces. And I am sure most men have heard women talk about feeling uncomfortable in different situations. What women mean when they say “uncomfortable” is...

Entrepreneur Q&A – Part IV Rose Botha

Entrepreneur Q&A – Part IV Rose Botha

Entrepreneur Q&A - Rose Botha Strength. A lot of people talk about it, but the truth is that few understand what it truly means to be strong until they have no other option. In a world that revolves around comfort, most of us manage to get through many years...

Entrepreneur Q&A – Part III Jocelyn Marshall

Entrepreneur Q&A – Part III Jocelyn Marshall

Entrepreneur Q&A - Jocelyn Marshall For those of you who know me, you will know how much I advocate in self-belief. It is the catalyst that allows for true change to take place in our lives. Until you truly believe in yourself and whatever it is that you are doing...

Entrepreneur Q&A – Part II Lauren Marsh

Entrepreneur Q&A – Part II Lauren Marsh

Entrepreneur Q&A - Lauren Marsh   The wonderful thing about entrepreneurship is that it enables you to earn a living doing something you are passionate about. Of course, there are many factors involved that you have to take into consideration, such as making...

Entrepreneur Q&A – Part I Bronwyn Short

Entrepreneur Q&A – Part I Bronwyn Short

Entrepreneur Q&A - Bronwyn Short   Entrepreneurship in South Africa has become more and more popular over the last twenty years. This is largely due to the fact that if you want to live comfortably or earn more than an average income without going to...